Product Features for Retail

CRM and Marketing

Put Your Customers at the Center of Your Business

With NetSuite’s retail CRM you get an omnichannel view of each customer so you can deliver personalized service, build customer loyalty and achieve a competitive advantage with your brand.

CRM Software for Omnichannel Retail

  • Get a single 360-degree view of the customer across all channels for complete visibility into all online, in-store and call-center transactions and interactions.
  • Build customer loyalty by targeting the right customer at the right time with the right product.
  • Build rich customer profiles based on behaviors and interactions that can be made available to sales associates, marketing and service personnel.
  • Segment and target buyers for highly focused, personalized upsell and cross-sell campaigns and targeted promotions.
  • Manage, track and analyze all marketing campaigns across all channels in a single application.
  • Offer customers self-service options to view their online purchase history, reorder and find answers to their questions 24/7.
  • Ensure customer issues and touchpoints are tracked fully through to completion with fully integrated case and support tracking.

Business Impact

Boost Customer Profitability

Drive revenue and profitability with a complete understanding of a customer’s omnichannel lifetime value.

Build Loyalty

Leverage a more complete picture and target the right customer at the right time with the right product.

Improve Marketing and ROI

Manage, track and analyze campaigns from start to finish with closed loop marketing across all channels.